Deal Round-Up: Family Offices Deploy Capital Across Fintech, Wealth Tech and Digital Platforms

Family offices and private family capital vehicles continued backing fintech, wealth management platforms and digital networks in recent days, with activity spanning lending marketplaces, RIA technology, cross-border e-commerce infrastructure and professional social platforms.

Family offices and private family capital vehicles continued backing fintech, wealth management platforms and digital networks in recent days, with activity spanning lending marketplaces, RIA technology, cross-border e-commerce infrastructure and professional social platforms.

March 23 — Mumbai-based digital lending marketplace Finfinity raised $2.4 million in a seed round led by the family office of a Mankind Pharma promoter. Other participants included Vi-John Group, Malani Ventures Pvt. Ltd., identified as the Sanjay Shah family office, and additional individual investors. The company said it plans to use the capital to expand its AI-driven credit discovery and comparison platform. (Entrackr)

March 20 — Goldman Sachs acquired a $42.5 million minority stake in GeoWealth, a technology and turnkey asset management platform for RIAs. The Globe Resources Group, a family office, remains the majority owner after the transaction. The deal gives Goldman deeper exposure to the RIA technology market while keeping family-office control intact at GeoWealth. (InvestmentNews)

March 19 — Cross-border e-commerce infrastructure company Assiduus Global raised $25 million in a pre-Series B round led by Bajaj Finserv, with participation from Vikash Agarwal of the Rupa Family Office along with other investors. The company said it will use the funding to strengthen its AI and data capabilities and support expansion across the Middle East, Europe and Asia-Pacific. (Entrackr)

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March 18 — Social networking startup Grapevine raised $4.1 million from Kae Capital, Peak XV and Unilazer, the family office of entrepreneur Ronnie Screwvala. The company said the capital will support growth for its professional discussion and networking platform. (AI Insider)

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