Family Office Study Finds Generational Differences in Priorities

Do family office founders and NextGen family members want the same thing from their family offices? A recent study of North American family offices by Ocorian, a service provider to family offices, suggests that there may be some areas of disconnect.

The Ocorian report, “Family Office Founders and Next Generation in the Americas Have Different Priorities,” is based on a survey of family office professionals in the U.S., Canada, Bermuda and the Cayman Islands. Over 90% of the survey respondents said their family has generational differences in approach and priorities, and one-third said those differences are significant.

What are the areas of disagreement?

  • Investing in digital assets: 68%
  • ESG and impact investing: 52%
  • Investing in private markets: 50%
  • Asset allocation and investment strategy: 34%

The report authors said the findings highlight the need for solid succession planning and governance.

About the Author

Margaret Steen

Margaret Steen is the editor of FO Pro, The Family Office Professional. Based in Silicon Valley, she has written for Family Business Magazine for more than 15 years.


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