Family offices and private family capital vehicles continued deploying capital across private equity funds, consumer brands and advanced technologies in recent days, with activity spanning a billion-dollar fund launch, growth capital in wellness and a major robotics investment.
March 30 — Create Wellness, a consumer health and wellness brand, announced a significant growth capital round backed by Impact Capital, the private equity arm of Mike Repole’s family office, alongside other CPG-focused investors. The company said the funding will support product expansion, brand development and scaling distribution as it builds out its position in the functional wellness market. (PR Newswire)
March 25— Pritzker Alternative Strategies, backed by the family of Tony Pritzker, closed its inaugural fund, PAS I, at approximately $385 million in commitments from family investors. The fund will allocate capital to private equity managers and co-investment opportunities, focusing on lower- and middle-market strategies across the U.S. and Europe. (Business Wire)
March 20 — Blue Pool Capital, the family office of Alibaba co-founder Joe Tsai, launched a $1 billion private equity fund focused on consumer and growth investments. The fund, reportedly named Riverside, represents a continued shift toward more institutionalized direct investing, with both internal capital and select external investors participating. (Wall Street Journal)
March 10 — Robotics company Rhoda AI emerged from stealth with a $450 million Series A round backed in part by Premji Invest, the investment arm of Indian billionaire Azim Premji’s family office. The company is focused on deploying autonomous robotics systems into real-world industrial and commercial environments, reflecting continued family office interest in frontier AI and automation technologies. (Business Wire)