Is your family interested in deploying more capital toward real estate investments? If so, the first nine months of 2025 have offered several highly varied examples of what that could look like.
In June, Hyatt agreed to sell Playa Hotels & Resorts’ real estate portfolio for nearly $2 billion to Tortuga Resorts, a joint between KSL Capital Partners and Mexico City-based Rodina Family Office, founded in 2016 by Andres Chico. The move highlighted growing family office influence in large-scale transactions.
In May, Mixton Capital Partners, a Los Angeles-based real estate investment and development firm, and Inverlochy Capital Management, a Greenwich, Conn.-based family office, acquired a 100-unit multifamily community in Texas, the first move under a new programmatic joint venture that plans to invest up to $100 million in multifamily properties across Texas and the broader Sun Belt.
In April, the Han Family Office, based in South Korea, acquired two Manhattan office buildings in Koreatown for $27.5 million through its affiliate, Han 533 LLC. The deal was structured as part of a distressed workout, with the family office assuming and modifying existing debt alongside an equity investment.
Why Real Estate Endures as a Family Office Investment Focus
In the press release announcing its Texas acquisition, Inverlochy Principal Ross Cumming shed some light on the family office’s goal in real estate investing: “This is the first of many strategic acquisitions aligned with our vision to deliver strong returns while enhancing property quality in high-growth markets.”
Real estate investing, in general, fits with family offices’ “investment style because it is long-term in nature and can provide cash flow,” Jonathan Flack, PwC’s Global and U.S. Family Office and Family Business Leader, told FO Pro earlier this year. He added that higher interest rates are less of a deterrent for families, which typically borrow less than institutional buyers.
Similarly, Gene Garcia of RSM wrote in a report late last year, that family offices value real estate for tax efficiency and appreciation, in addition to its cash flow advantages. Likewise, family offices tend to be highly sought-after investors. “Family office capital is considered a ‘golden egg’ for many real estate funds,” Garcia wrote. “Due to their flexibility and mass wealth, family offices can make an initial investment that evolves into a partner role as opportunities enter the market.”
Real estate investments also hold a particular type of appeal for families who invest together that other less tangible assets may not. In other words, it’s the “real” part of “real estate” that tends to resonate with family members.
“Families love real estate. You can touch it, feel it,” says Travis King, founder and CEO of REALM, a direct real estate investment platform used by more than 80 family offices.